01 — UI/UX design
UI/UX design that starts with how people actually work
Good design is not decoration. It is the difference between a tool your team fights every day and one they stop noticing. We design interfaces for apps, web tools and internal systems, and we start by watching the work rather than opening a design file.
The problem
What usually goes wrong
Someone lands on your product, cannot see what to do next, and leaves. You see it in the numbers as a drop-off, but the number does not tell you which screen lost them or why.
If a new starter needs a walkthrough before they can raise an invoice or update a record, the interface is doing the wrong job. Training is often a patch over a design problem.
Without evidence, a redesign becomes a debate about taste. Six weeks later the thing looks different and works the same, because nobody wrote down what was actually going wrong.
Beautiful mockups arrive, developers cannot build half of them in the time available, and what ships is a compromise nobody signed off.
How we solve it
Our approach
- 01We watch the real workflow first
Before any screens, we sit with the people doing the job. Which tools are open, where they copy and paste, what they do when something goes wrong. The awkward parts nobody documents are usually where the design has to earn its keep.
- 02We design the path, not the pixels
We map the shortest honest route from “I need to do X” to “X is done”, then design the screens that route needs. Fewer screens is normally the right answer.
- 03We design and build in the same team
Because the people drawing it also build it, nothing gets designed that cannot ship. No handover document, no lost intent, no “that is not what the mockup said”.
- 04We test it with the people who will use it
Two or three real users, doing a real task, while we watch. It is a short exercise and it catches things no internal review does.
Every project runs through the same five steps — investigation, understanding the problem, development, testing, then launch and automation. See how we work.
What you get
Delivered at the end of the week
- Screens and flows for the parts of the product that matter
- A design that matches what your developers can build
- Your brand applied consistently, not a template with your logo dropped in
- Working software at the end of the week, not just a file
Scope is agreed in writing before we start. If the work will not fit in a week, we say so before you pay anything.
Questions
Frequently asked
Do I need UX research if my product already exists?
Usually less than you think. If the product is live, the fastest evidence is watching three people use it for twenty minutes each. That normally tells us more than a survey of a hundred.
Can you work with our existing brand?
Yes. If you have brand guidelines we follow them. If you do not, we keep the design neutral and consistent rather than inventing a brand you did not ask for.
What if we only need one screen redesigned?
That is fine, and it is often the right scope. A single checkout or onboarding screen can be the whole job.
Related
Often needed alongside
Contact
Tell us what you are trying to fix
Describe the process you want to improve and we will tell you what fits a week. We reply from info@nileapps.co.uk, usually within one business day.