08 — App Store publishing & consulting
Getting through app review without losing a fortnight
Writing the app is one job. Getting it accepted, listed and updated is another, with its own rules that change without much warning. We do the second one so a finished build does not sit in limbo.
The problem
What usually goes wrong
Account deletion missing, a privacy label that does not match what the app does, a sign-in requirement Apple objects to, a screenshot showing something the guidelines forbid. Each round trip costs days.
Certificates, provisioning profiles, signing keys, age ratings, data safety forms. It is not difficult so much as unfamiliar, and mistakes are slow to discover.
The app is built, then someone writes the description in twenty minutes. The listing is the only thing most people see before deciding to install.
No repeatable process, so every update is a manual event that somebody hopes goes well.
How we solve it
Our approach
- 01We prepare for review during the build
The requirements that cause rejections — deletion routes, privacy disclosures, permission prompts with real explanations — are designed in, not retrofitted at the end.
- 02We handle the submission itself
Accounts, certificates, builds, forms, screenshots and review notes. You approve; we do the paperwork.
- 03We write the listing to be found
Title, subtitle, keywords and description written for how people search in the stores, and screenshots that show what the app does rather than a phone in a landscape.
- 04We leave you a release process
A documented, repeatable way to ship the next version, so updates stop being events.
Every project runs through the same five steps — investigation, understanding the problem, development, testing, then launch and automation. See how we work.
What you get
Delivered at the end of the week
- Your app live on the App Store and Google Play
- Store listing, screenshots and metadata prepared
- Accounts and signing keys in your name
- A written release process for future updates
Scope is agreed in writing before we start. If the work will not fit in a week, we say so before you pay anything.
Questions
Frequently asked
How long does app review take?
Usually a day or two on both stores when everything is in order. It is the rejections that cost time, which is why the preparation matters more than the submission.
Can you publish under our company account?
Yes, and you should own it. We work inside your Apple Developer and Google Play accounts so nothing is tied to us.
We already have an app. Can you just do the release?
Yes. Publishing and release consulting can be a standalone piece of work — we do not need to have built the app.
Contact
Tell us what you are trying to fix
Describe the process you want to improve and we will tell you what fits a week. We reply from info@nileapps.co.uk, usually within one business day.